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Practice Booklet - International Marketing
- Chapters 1-3, 5, 7-12, 14-16, 18 & 19
- P. Zeugner-Roth, V. Zabkar and A. Diamantopoulos, 2015, “Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Perspective”, Journal of International Marketing, vol. 23, no. 2, pp. 25-54.
- Nam, Hyoryung, and P. K. Kannan, 2020, "Digital environment in global markets: cross-cultural implications for evolving customer journeys" Journal of International Marketing 28, no. 1, 28-47.
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Combi Deal - Statistics I for IB (Digital)
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Literature Summary IT in the Context of Law
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Lecture Summary Introduction to International and European Law
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Literature Summary Legal History
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Literature Summary Introduction to International and European Law
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