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Marketing in a Global Business World

Marketing in a Global Business World

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Information

This is the full literature summary for Marketing in a Global Business World for Business Administration at the University of Amsterdam, Year 2, Block 1, and contains all the prescribed literature for your exam. You will find your digital summary, with many additional options such as highlighting and note-taking, directly in your AthenaDocs account.

 

⭐️  80+ practice questions

⭐️  Students who use our summaries score on average 1.5 points higher on the exam

⭐️  Study 4x more efficiently for your exams

⭐️ Clear frameworks explanations easy to recollect - 4Ps, value chain

⭐️ Full content in one place - from consumer behavior to branding

Specifications

  • Type of product
    Literature Summary
  • Study year
    Bachelor year 2
  • Block
    1
  • Expected shipping date (hardcopy summary)
    Sep 18, 2026

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