Literature Summary: Theories of Marketing Spring 23/24

This is the literature summary of Theories of Marketing for the spring semester of the academic year of 2023/2024, Masters in Business Administration for the tracks of Consumer Marketing and Digital Marketing. The summary is based on the articles listed in the course outline. 

PLEASE NOTE!  You can only open the digital version on one device. Make sure you only open the link on the device you want to study from. You cannot print the digital version of the summary yourself.