Information
This is the literature summary for International Marketing for IB for the academic year of 2022/2023. The summary is based on the books and articles listed below:
- Principles of Marketing 18thEd., Gary Armstrong and Philip Kotler, ISBN 9781292341132
- The mandatory articles; "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Perspective" & "Digital environment in global markets: cross-cultural implications for evolving customer journeys"
PLEASE NOTE: You can only open the digital version on one device. Make sure you only open
the link on the device you want to study from. Moreover, you cannot print the digital version
yourself.
Specifications
- Summary typeLiterature Summary
- Bachelorjaar1
- Blok3
- Expected shipping dateFeb 20, 2023
- Abonnement JaarYear 1
- Jaargang2022-2023