Literature Summary: Marketing for E&BE

This is the literature summary for the course Marketing for E&BE for the academic year of 2023/2024, Economics and Business Economics Year 1. The summary is based on the prescribed exam material listed in the course outline.

The midterm summary will be made digitally accessible before the midterm. 

PLEASE NOTE!  You can only open the digital version on one device. Make sure you open the link only on the device you want to study from. Moreover, you cannot print the digital version yourself.