Summary: Business Research Methods - Qualitative

Single literature summary 2023/2024

This is the literature summary for Business Research Methods (Qualitative) for the academic year of 2023/2024. The summary is based on the book and articles listed below:

• Merriam, S. (2014). Qualitative research: Aguide to design and implementation (3rd ed.). Hoboken: Wiley. (Chapter 1, Appendix)
• Creswell, J.W. (2007). Qualitative inquiry and research design: Choosing among five approaches (2nd ed.). Thousand Oaks, CA: Sage. (Chapter 4)
• Maxwell, J.A. (2012). Qualitative research design: An interactive approach (Vol. 41). Sage publications. (Chapter 1)
• Patton, M.Q. (2022). Qualitative research. John Wiley &Sons, Ltd. (Chapter 2, Chapter 6)
• Welch, C., Marschan-Piekkari, R., Pentinen, H., & Tahvanainen, M. (2002). Corporate elites as informants in qualitative international business research. International Business Review, 11(5), 611-628.
• Tracy, S.J. (2013). Qualitative research methods. UK: Wiley-Blackwell. (Chapter 9)
• Kelle, U. (1997). Theory building in qualitative research and computer programs for the management of textual data.Sociological research online, 2(2), 1-13.
• Pratt, M.G. (2009). From the editors: For the lack of a boilerplate: Tips on writing up (and reviewing) qualitative research. Academy of management journal, 52(5), 856-862.
• Kozinets, R.V., Dolbec, P.Y., & Earley, A. (2014). Netnographic analysis: Understanding culture through social media data. The SAGE handbook of qualitative data analysis, 262-276.

In addition, to give you extra preparation material for the exam, this summary also contains the lectures from the academic year 2022/2023. We assume that this material is relevant for your exam. However, in case anything changes, we will provide a supplement of the relevant material.

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