Global marketing innovation - Summary

Single literature summary 2023/2024

This is the literature summary for Corporate Finance: a sustainable perspective for the academic year of 2023/2024. The summary is based on the book and articles listed below:

• Green, M. C., & Keegan, W. J. (2020). Global marketing, global edition (10th ed.). Pearson Education, Limited.

• Acar, O.A. (2023). A Practical Guide for Marketers Who Want to Use GenAI. Harvard Business Review:https://hbr.org/2023/12/a-practical-guis-for-marketers-who-want-to-use-genai

• Chernev, A., & Blair, S. (2020). When sustainable is not a liability: The halo effect of market place morality. Journal of Consumer Psychology.

• Griskevicius, V., Tybur, J.M., & Van den Bergh B. (2010). Going green tob e seen: status, reputation, and conspicuous conservation. Journal of personality and social psychology, 98(3), 392.

• White, K., Habib, R., Hadisty, D. J. (2019) How to SHIFT consumer behaviors to be more sustainable: a literature review an guising framework. Journal of Marketing, 83(3), 22-49.

• Pentina, I., Xie, T., Hancock, T., & Bailey, A. (2023). Consumer-machine relationships in te age of artificial intelligence: Systematic literature review and research directions. Psychology & Marketing, 40(8), 1593-1614

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