Cross Cultural Marketing - Summary

Single literature summary 2023/2024

This is the literature summary for Cross Cultural Marketing for the academic year of 2023/2024. The summary is based on the book and articles listed below:

• Masterson, Philips and Pickton: Marketing, An Introduction. Edition, Sage 2021
• Anderson, S. J., Chandy, R., & Zia, B. (2018). Pathways to profits: The impact of Marketing vs. Finance Skills on Business Performance. Management Science, 64(12), 5559-5583
• Nie, X., Yang, Z., Zhang, Y., & Janakiraman, N. (2022). How does global-local identity affect customer preference for access-based consumption? Investigating the mediating role of consumption openness. Journal of Marketing Research, 59(3), 555-577.
• De Bellis, E., Hildebrand, C., Ito, K., Herrmann, A., & Schmitt, B. (2019). Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing. Journal of Marketing research 56(6), 1050-1065.
• Minton, E. A., Spielmann, N., Kahle, L. R., & Kim, C. H. (2018). The subjective norms of sustainable consumption: A cross-cultural exploration. Journal of business Research, 82, 400-408.
• Baskentli, S., Hadi, R., & Lee, L. (2023). How culture shapes consumer responses to anthropomorphic products. International Journal of Research in Marketing. 40(3) 495-512.
• Koo, M., Shavitt, S., Lalwani, A. K., &Chinchanachokchai, S (2020). Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers. International Journal of Research in Marketing