Business Research Methods - Quantitative - Summary

Single literature summary 2023/2024

This is the literature summary for Business Research Methods (Quantitative) for the academic year of 2023/2024. The summary is based on the book and articles listed below:

• Malhotra, Naresh, Daniel Nunan, and David Birks (2017). Marketing Research An Aplied Approacg. 5th European Edition, United Kingdom: Pearson Education Limited (ISBN: (978-1292103128)
• Aguinis, H., Edwards, J. R., & Bradley, K. J. (2017). Improving our understanding of moderation and mediation in strategic management research. Organizational Research Methods, 20(4), 665-685.
• Bergvist, L., & Rossiter, J.R. (2007). The predictive validity of multiple-item versus single-item of the same constructs. Journal of Marketing research, 44(2), 175-184.
• Zhao, Xinshu, John G. Lynch Jr, and Qimei chen (2010). Reconsidering Baron and kenny: Myth and truths about mediation analysis. Journal of Consumer Research. 37(2), 197-206

Alongside that, this summary contains practice questions to help you prepare for the exam!

PLEASE NOTE: You can only open the digital version on one device. Make sure you only open the link on the device you want to study from. Moreover, you cannot print the digital version yourself.